Good creative work starts with a good conversation. Whether you need a brand identity, a digital experience, or a strategic creative direction, the process works best when we are aligned from the very beginning. Here is everything you need to know before we get started.
The best briefs are not always the most detailed ones. What matters most is clarity of intent: what you are trying to achieve, who you are trying to reach, and what success looks like for you. If you are not sure how to frame that yet, that is fine. Part of what I do is help clients find that clarity before the work begins.
To get a project moving, I will typically need:
You do not need to have all of this figured out before reaching out. An initial conversation is always welcome.
Every project begins with a 60% down payment of the agreed project fee. This is non-refundable and required before any work commences.
Here is what that commitment covers:
The down payment is not a deposit in the casual sense. It is the point at which the project becomes real for both parties. It confirms that you are ready to move forward, and it confirms that I am fully committed to delivering on time and to the standard agreed.
Projects without a confirmed down payment remain unscheduled, regardless of how far conversations have progressed.
Creative work runs on time, focus, and momentum. When a project needs to move faster than the standard workflow allows, it requires more than speed; it requires restructuring everything around it.
To accommodate expedited timelines, a 60% surcharge applies to the standard project rate. This covers any brief requiring delivery within 48 to 72 hours, or any project inserted ahead of existing scheduled commitments.
That surcharge reflects real costs:
This is not a penalty for urgency. It is an honest account of what accelerated delivery actually demands, in time, in focus, and in the creative process itself.
If you have a time-sensitive project, reach out as early as possible. The sooner the conversation begins, the better the result for everyone involved.
If you have read this far, you already know how I work. The next step is simple: tell me about your project and let us figure out if we are a good fit.
