The story
I’m Amit. There’s a pencil in almost every version of what I’ve done, even the versions that don’t look like it. My career doesn’t follow a straight line, and at some point I stopped trying to make it look like one.
What it follows instead is a pattern, something I keep doing without quite deciding to: I see something that should exist, and I build it before anyone else in the room agrees it’s possible.
Career chapters
2002 — 2003
I came up through traditional visual work first, illustrations at a tattoo studio, then photographic studio work in Port of Spain. Eventually I became the lead graphic designer at a commercial signage company, and the job quietly grew into something bigger than design. I ended up managing operations, handling accounts, learning how a business actually runs from somewhere inside it rather than beside it.
Most creative careers skip that part. Mine didn’t, and that’s probably the reason everything since has carried a business instinct alongside the artistic one, the way I think about a project, the way I talk to a client, the way I’ve never quite managed to separate the art from the account.
2004
By 2004 I’d had enough of designing signs for someone else’s business. I went freelance, full-time, no safety net, and started building my own practice under the name Immature Studio. It was the first time I had to sell myself, manage clients, set my own prices, and actually deliver on my own terms rather than someone else’s.
“I learned that being a creative professional isn’t just about the quality of your work. It’s about whether you can sustain it.”
That lesson never really stopped being relevant.
2010
In 2010 I joined an auto accessories business as a partner, taking on all the marketing and advertising. It’s also where I built my first serious digital platform from scratch, one of the earliest large-scale automotive websites in Trinidad and Tobago.
Watching something I’d built online actually move a business forward changed how I thought about the work. Design stopped being just a craft I practised and became infrastructure, something people could use to reach each other. I haven’t thought about it any other way since.
2011
I’d wanted to make comics since I was young. The usual path, working your way into an established studio somewhere far from here, was never really realistic from where I was standing. So I built my own platform instead.
ImmatureStudio.com launched in 2011 as Trinidad and Tobago’s first webcomic. It wasn’t really about the comics, not entirely. It was the first time I proved to myself that you don’t have to wait for an industry to open a door for you. You can build one yourself.
2012
The idea came from something small. I needed to sell my son’s old crib, and there was nowhere online in Trinidad to do it. I was sure someone out there needed it, I just didn’t know them. That gap bothered me enough that I spent five years thinking about it before I finally built the solution.
TriniSpace launched in 2012 as Trinidad and Tobago’s first classifieds platform, no investors, no roadmap, no team, just the conviction that it needed to exist. It grew through several versions, including a social layer, before I made the call to shut that layer down in 2023 once I recognised it was ahead of what the market was ready for.
“Knowing when to stop is as important as knowing how to start. I learned that one the expensive way.”
2014
A reconnection on LinkedIn with a shipping company owner turned into what was supposed to be a thirty-minute conversation about an anniversary video. Four hours later I’d pitched him a short film and he’d said yes. I directed it, produced it, shot it, edited it, and then put everything I earned from it straight back into proper equipment.
That became Amit Productions. What followed was years of glamour photography, video production, and eventually a weekly television show on a schedule that nearly broke me. I learned, the hard way, what it costs to be the only person holding something together.
2015 — 2016
Working in glamour and entertainment made one thing obvious fairly quickly, the industry cared a great deal about appearances and very little about the people underneath them. HerSTYLS was my answer to that, a platform built to surface the stories and the individuality behind the image rather than just the image itself.
I agreed to produce a weekly show to help launch it, greenlit with no prep time and no support structure, and I carried it episode by episode largely on my own while quietly losing money the whole way through. Eventually I stopped the show to focus on what I’d actually set out to build. HerSTYLS launched in 2016, built entirely by hand, the way it was always meant to.
Now
All of it, the design, the platforms, the production, the years of learning what actually works in a market that doesn’t behave like anywhere else, comes with me into every piece of work now.
Right now most of my time goes toward two things: helping Caribbean businesses build something that actually matches the quality of what they do, and getting back to the work that started all of this, drawing, painting, ImmatureComics, the art I set down for a while because the rest of it needed tending to.
The longer version, original film, animation, a story told properly, is already in motion. Immature Studio is where that lives, and it’s where I’ve been headed the whole time, even during the years it didn’t look like it.
There’s still work to do today. I’m good at it. And there’s a sketchbook open on the desk right next to it.
Different rooms in the same studio, each built for a different kind of work.
Personal brand — strategy & consulting
The artist’s front door. Strategy, design, web and the newsletter all live here, shaped by the same eye that’s behind every sketch and canvas.
Film & high-end production
The production entity. Film, video, photography, and formal client work. Client engagements are contracted and managed under Amit Productions.
Creative universe — original content & IP
The long-term creative home. Comics, animation, narrative media and original storytelling – the studio behind the stories everything else is building toward.
Every week I write about what it actually takes to navigate technology as a creative person in this part of the world.
Caribbean entrepreneurs, creatives, and business owners alike can benefit from this.
Free. Weekly. Written by a person, not a content calendar.
A free 30-minute call. No pitch, no pressure, just a conversation about what you’re trying to make and whether I’m the right person to make it with you.
