The story
I’m Amit — designer, developer, strategist, filmmaker, and platform builder from Trinidad. My career doesn’t follow a straight line, and I stopped trying to make it look like one.
What it does follow is a pattern: seeing something that should exist, figuring out how to build it, and doing it before anyone else in the room thought it was possible.
Career chapters
2002 — 2003
I came up through traditional visual work — illustrations at a tattoo studio, then photographic studio work in Port-of-Spain. Eventually I became the lead graphic designer at a commercial signage company, where the job quietly expanded into something much larger than design. I was managing operations, handling accounts, and learning how a business actually runs from the inside.
Most creative careers skip that part. Mine didn’t. That early exposure to the business side of creative work shaped everything that came after — the way I think about systems, the way I talk to clients, the way I approach a project not just as a creative problem but as a business one.
2004
By 2004, I’d had enough of designing signs for someone else’s business. I went freelance — full-time, no safety net — and began building my own creative practice under the name Immature Studio. It was the first time I had to sell myself, manage clients, set prices, and deliver on my own terms.
“I learned that being a creative professional isn’t just about the quality of your work. It’s about whether you can sustain it.”
That lesson has never stopped being relevant.
2010
In 2010 I joined an auto accessories business partnership, taking on all marketing and advertising responsibilities. It was also where I built my first serious digital platform from scratch — one of the earliest large-scale automotive websites in Trinidad and Tobago.
The experience of building something online that actually drove business results was the turning point. It shifted my thinking from design as a craft to digital infrastructure as a tool for connecting people and markets. I haven’t thought about it any other way since.
2011
I’d wanted to make comics since I was young. The conventional path — working for an established company — was never realistic for someone based in Trinidad. So I built my own platform instead.
ImmatureStudio.com launched in 2011 as Trinidad and Tobago’s first webcomic. It wasn’t just about the comics. It was the first time I proved to myself that you don’t have to wait for an industry to invite you in. You can build the door.
2012
The idea came from something simple: I needed to sell my son’s old crib, and there was nowhere online in Trinidad to do it. I was certain someone needed it. I just didn’t know them. That gap bothered me enough that I spent five years thinking about it before finally building the solution.
TriniSpace launched in 2012 as Trinidad and Tobago’s first classifieds platform — no investors, no roadmap, no team. Just the conviction that it needed to exist. It grew through multiple versions, including a social network initiative, before I made the hard call to shut down the social layer in 2023 when I recognised it was ahead of what the market was ready for.
“Knowing when to stop is as important as knowing how to start. I learned that one the expensive way.”
2014
A reconnection on LinkedIn with a shipping company owner led to what was supposed to be a 30-minute conversation about an anniversary video. Four hours later, I’d pitched him a short film and he’d said yes. I directed, produced, shot and edited it myself — and then immediately invested everything I earned from it into proper equipment.
That became Amit Productions. What followed was years of glamour photography, video production, and eventually producing and delivering a locally broadcast weekly television show on a schedule that nearly broke me. I learned the hard way what it costs to be the only person holding something together.
2015 — 2016
Working in the glamour and entertainment space made one thing obvious: the industry was obsessed with appearances and indifferent to the actual people behind them. HerSTYLS was my response to that — a platform built to surface the stories, strength, and individuality of women rather than just their image.
I agreed to produce a weekly TV show as a vehicle to launch it. The show got greenlit with no prep time and no support structure, and I delivered episode after episode single-handedly while also haemorrhaging money. Eventually, I stopped the show to focus on what I’d actually set out to build. HerSTYLS launched in 2016 — built entirely by me — as the original vision always intended.
Now
All of it — the design, the development, the platform building, the production, the years of learning what works in a market that doesn’t behave like anywhere else — comes with me to every client engagement.
Right now I’m focused on three things: helping Caribbean businesses get their digital presence to match the quality of what they actually do; advising on how AI and digital tools can be adopted without disruption; and writing the Creative Intelligence newsletter, which explores all of this in public, weekly.
The longer-term work — original film, animation, narrative series — is also in motion. Immature Studio is where that lives, and it’s where I’ve always been headed.
But for now, there’s work to do. And I’m good at it.
The Brands
Personal brand — strategy & consulting
Where clients find me first. The home for Creative Intelligence — strategy, web design, digital consulting, and the newsletter. This is where the thinking lives.
Film & high-end production
The production entity. Film, video, photography, and formal client work. Client engagements are contracted and managed under Amit Productions.
Creative universe — original content & IP
The long-term creative home. Comics, animation, narrative media, and original storytelling. Think of it as the studio behind the stories — the creative infrastructure everything else is building toward.
Every week I write about what it actually takes to navigate technology as a creative person in this part of the world.
Caribbean entrepreneurs, creatives, and business owners alike can benefit from this.
Free. Weekly. Written by a person, not a content calendar.
A free 30-minute call. No pitch, no pressure — just a conversation about where you are and where you want to go
