I started as an artist.

Before websites, before platforms, before production work — I just wanted to draw stories. Comics were the original dream.

But very early in my career I realised something important: creative ideas alone don’t reach people. They need infrastructure. They need production. They need systems. They need distribution.

So while I never stopped being a storyteller at heart, I spent years learning how the machinery behind creative work actually functions — design, marketing, web platforms, production pipelines, media logistics, audience behaviour.

That journey took me from freelance design into building national-scale online platforms, producing television content, directing my first short film, and launching multiple digital ventures aimed at connecting creators and audiences.

Today I sit at the intersection of media production, platform development, and storytelling — building both the creative work and the systems that allow creative work to exist.

Because the goal was never just to make one story.

The goal was to build the ability to tell many.